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The Usability Blog
A Practical Guide to User Experience Insights

IKEA’s Belated Ecommerce Sprint

Need a real-life example of the financial consequences of neglecting your ecommerce experience? IKEA’s CEO recently conceded that the company is playing catch-up to other online retail giants. Its latest earnings report showed their annual sales have slowed over the past couple of years.

Only 70% of IKEA’s products are available online, and the site still relies on PDFs to list products on the site. It’s never too late to pay attention to the e-retail, but IKEA definitely has its work cut out to make up for lost time.

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