IKEA’s Belated Ecommerce Sprint
Need a real-life example of the financial consequences of neglecting your ecommerce experience? IKEA’s CEO recently conceded that the company is playing catch-up to other online retail giants. Its latest earnings report showed their annual sales have slowed over the past couple of years.
Only 70% of IKEA’s products are available online, and the site still relies on PDFs to list products on the site. It’s never too late to pay attention to the e-retail, but IKEA definitely has its work cut out to make up for lost time.
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