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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: November 2014

[Webinar] The Top 4 Omni-Channel Research Methods

Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing… read more

[Webinar] Your Current Personas Need to Grow up and Get a Life

Persona sets developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that: 1. facilitate better content marketing  2. have a predictive capability 3. provide visibility into the customer journey and insights into how to improve… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company