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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: October 2014

[Webinar] The Myths (and Truths) of Unmoderated User Testing

Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it.  Join Adrienne Guillory, Senior User Experience Specialist at Usability… read more

Whose Journey Is It, Anyway?

As corporations set strategy and re-organize around the idea of customer-centricity, they look to achieve competitive advantage by creating a superior customer experience.  Building that experience starts with a candid view of the customer journey.  Journey mapping is an art, to be sure, and there are two primary schools of thought about the best way… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company