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The Usability Blog
A Practical Guide to User Experience Insights

The Next Five Years of E-Commerce and M-Commerce

Internet Retailer recently took a closer look at what E-Commerce and m-commerce might look like in the next five years.  The results are not only fascinating but point to major shift in how consumers will approach online shopping in the next five years.  Our own Jeff Schueler, founder and President of Usability Sciences, provides this perspective, “In five years, e-commerce on desktops and laptops will still exist, and m-commerce on smartphones and tablets will still exist, but to consumers, online shopping will mean researching and buying wherever they may be on whatever device is best suited to the moment or whatever device is simply handy.”  We believe that “contextual commerce” will be the norm.  Consumers will make a purchase at the point in time the need arises regardless of context – desktop computer at work, ipad on the couch, smartphone waiting at the doctor’s office, and in the future new technologies like wearable computers (smartwatches, smartglasses) and Internet of Things (web-connected devices in the home and car) will provide additional opportunities for consumers to purchase in-the-moment.

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