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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: March 2014

Ignoring Mobile

It’s no surprise that mobile is important. Mobile internet usage, including mobile apps and mobile browsers, already accounts for more internet usage than desktops, according to both CNN and Nielsen. And last year, the usage share of mobile browsers hit 20%. In other words, generally 1 in 5 visitors to a website were coming from… read more

The Logic Behind an Online Survey

In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including: Understanding survey objectives Understanding and using the different types of questions Keeping surveys simple and concise (brevity is golden) Proofing, editing and quality-testing Looking more closely at one of these guidelines – keeping… read more

Making Users Uncomfortable (On Purpose)

In this thought-provoking article, “Uncomfortable User Experience,” by Steve Benford et al., a new component of interactivity is discussed: deliberate use of discomfort as a part of an experience. The examples included in this article all violate the goal that usability professionals strive for—to create an easy and pleasurable user experience. Usability experts Joe Dumas and… read more

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