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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: January 2014

Interception! Best Practices for a Field Study

Usability testing is not limited to labs with one-way glass windows and video cameras; every now and then a product needs to be tested that either is too unwieldy for a lab or needs to be used within a specific environment or context. Enter the field study, a methodology borrowed from social science ethnographic studies:… read more

Why Multi-Screen Matters

Internet Retailer’s Chief Technology Editor Paul Demery recently reported that “Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel customer care strategies.”  At Usability Sciences, we have spent the past year developing our own cross-channel UX research methodology and… read more

A 30 Second Analysis of PineSol.com – The Cluttered Homepage

One short visit to Pine-Sol’s homepage will leave you with a bigger headache than inhaling the cleaning solution. Several words come to mind, including overwhelming, confusing, and even garish. The site seems to embrace the idea that if one eye-catching advertisement is good, wouldn’t an entire page of them be even better? Thus, everything on… read more

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