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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: October 2013

Usability Can’t Save the World

….well, duh, doesn’t everybody know that? To be more specific, then, usability can’t always save your product or company. Here’s why: sometimes customers struggle to use a product because its core premise or the way it was built is unfocused. The foundation is faulty. This could be because there are too many stakeholders at odds fighting… read more

Customer Journey Nightmare: Best Buy

Forrester has just come out with another of its exhaustive guides to personas, scenarios, and the customer journey. While I consider Forrester’s approach to personas to be dated and simplistic, they invariably exhibit a keen sense of market need. My recent experience at Best Buy affirms the need for multi-channel retailers to pay far more… read more

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