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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: June 2013

CMOs Want CIOs to Support Agile Marketing On Cue

Over the last few months, I’ve been researching the changing relationship between the CMO and the CIO.  If you have any exposure to marketing or IT industry publications, you will already know that the topic is red hot.  Social marketing’s rapid emergence is responsible for driving the two disciplines closer together. Marketing, especially in the… read more

An Intro to Mobile Usability Testing

We’ve been in the business of usability for 25 years, that means that we forget that many organizations and people are still unfamiliar with exactly what mobile user experience testing is. We also understand that with all of the information about mobile usability testing available on the internet, it is sometimes difficult to determine how this… read more

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