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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: March 2013

Personas and Use Cases

LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience.  The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help when purchasing online within five minutes, whilst 31% expect this help to be immediate. Help-seeking… read more

A lesson in Andrew Mason’s firing

March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: Have the courage to start with the customer.… read more

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