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The Usability Blog
A Practical Guide to User Experience Insights

OnCue® & Mixpanel: One Tag to Rule Them All

I know the title is corny, but considering the way OnCue & Mixpanel work together, it seemed the perfect tagline. In today’s Oncue post we’re going to cover the deployment of Mixpanel.  Mixpanel is an event driven analytics package similar yet very different from Google Analytics and Omniture.  It allows you to tie reporting to a specific event that occurs on a website not just track page loads. This typically involves a lot of granular tagging during deployment.  OnCue makes a Mixpanel implementation exponentially simpler by  eliminating  all of those tags and replacing them with one single tag. Forget calling the IT department, this tag is easy enough to do on your own.  Check out the video below for a full OnCue and Mixpanel demonstration.

Interested in learning more? Visit www.oncueresearch.com for everything OnCue related. Don’t forget to sign up to participate in our beta while you’re there.

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