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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: August 2012

What Do You Measure?

Three key questions: What do you measure? Why do you measure it?  How do you measure it? Look at these numbers. They come from six e-commerce sites.  They represent metrics collected from the sites’ most important visitor segment – those who arrive intending to buy. 83% of potential purchasers who report a positive change in… read more

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