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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: June 2012

Behold the New Retail Persona – the Two Handed Shopper

Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out shop. App-accessing shoppers behave differently from “regular” shoppers, in that their Smartphone sits in their… read more

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