The Usability Blog - A Practical Guide to User Experience Insights

What’s the Conversion Cost of Ineffective Site Search?

Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search function convert at three times the rate of visitors who browse. Site search can be a powerful engine for conversion – if it works effectively. How good is your site search? Checkout the webinar below to discover more about diagnosing and rectifying findability issues related to site search.

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