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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: May 2012

A Pay Wall? That’s Just Dumb

Pay walls in the websites of US print media drive me nuts.  Rupert Murdoch built his media empire on the ability to make money in newspapers when everyone else was losing it.  The Wall Street Journal may have pioneered the practice of erecting pay walls to protect content in the US, but Murdoch has systematically… read more

Trust Is the New Black… Again

In May of 2010, I published a white paper entitled “Trust is the New Black.” I’ve been measuring, training, speaking, and writing about trust for decades; it’s the best indicator of health in one-to-one relationships. These days, every brand is all about building one-on-one relationships with its customers, so trust has become a marketing imperative.… read more

What’s the Conversion Cost of Ineffective Site Search?

Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search function convert at three times the rate of visitors who browse. Site search can be… read more

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